As part of Coca-Cola’s global commitment to sustainability of resources, with a focus on water stewardship, Coca-Cola Far East Ltd. (CCFEL) Bangladesh has celebrated World Water Day recently. The company has planned its celebrations around the UN mandated theme of ‘Water Cooperation’ –the key to socioeconomic development, poverty eradication, social equity, gender equality and environmental sustainability, says a press release.
The Company in partnership with JAAGO Foundation has distributed eight water purifiers in six JAAGO schools to ensure clean and safe drinking water for 1,260 students during school hours.
In addition, 100 young volunteers have conducted a daylong training session among dwellers of Rayer Bazaar slum in Dhaka and Motijhorna slum Chittagong. Apart from explaining the importance of clean and safe drinking water, volunteers demonstrated how to make natural water purifiers at home. The home-made natural water purification system is easier to make, and cost-effective using the materials that can be sourced locally. Out of 40,000 people of Rayer Bazaar slum and Motijhorna slum, 10,000 are expected to be directly exposed to and benefitted from this training program. On an average 10 liters of water are consumed per day by each family in these slums. 50 families of each slum received the water purifiers that have been built during the training session. Another 10 water purifiers distributed among the nearest tea stalls in each location to make safe drinking water accessible to a larger population. It is estimated that about 15000 people will benefit from these purifiers every day.